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The most innovative automotive brand in the world needs a dealer network that shares the same outlook and values and strives to be number one.  How do we achieve this?  Through the people we employ.  As a BMW or MINI Sales Cadet you will be at the forefront of the automotive industry and be exposed to the best sales training in the industry.

This is a fantastic opportunity to progress your career with the Ultimate Driving Machine.  Working in our state of the art premises you will be reporting to the Sales Manager, primarily responsible to optimise sales opportunities with optimum profitability and maximum customer satisfaction, whilst ensuring monthly objectives and targets are met.

Minimum Job Requirements:

Senior Certificate (Grade 12)

Drivers license

Advantageous Requirements:

Computer literate (Office suite)

Tertiary marketing and or/sales qualification

Key Working Relationships:

Internally: All dealership departments

Externally: Service Providers, and Customers

Key Performance Areas:

Prospect for new customers and maintain existing customer relationships


  • Contact possible new/existing customers daily (i.e. email, phone etc.)

  • Record all sales activities on Focus Pro

  • Actively market/advertise products and brand to existing/non-existing BMW Group customers; creating continuous brand/product awareness

  • Receive, welcome and attend to all walk-in customers on show room floor

  • Attend to general telephonic enquiries

  • Establish customer needs by asking open questions, actively listening and taking notes

Sell vehicle features and personalised benefits

  • Explain technical details/features in a simple and understanding manner and highlight benefits to add value

  • Present the product on the customers’ needs and desires

  • Prepare for a demonstration drive (i.e. planned route, fuelled vehicle etc.) and ensure the vehicle is clean

  • Ensure that the demonstration process is adhered to

Handle customer questions and overcome objections

  • Acknowledge customer questions and objections

  • Present and negotiate confidently

  • Close the vehicle sale

  • Assist customers with basic financial and insurance inquiries and/or  refer to F & I Manger


Professional handover of vehicle to customer

  • Ensure the vehicle is in perfect (BMW showroom) condition for handover

  • Keep the customer regularly informed regarding the build or delivery progress of the order

  • Ensure all administration relating to handover is completed accurately and timeously

  • Ensure correct handling of trade-inn administration

  • Ensure all monies due are collected prior to vehicle delivery handover

  • Follow up all existing customers and seek new referrals

  • Establish re-purchase intention by reviewing al existing client data

Ensure all dealership demonstration vehicles are readily available and all vehicles sales debt collection documentation are completed

  • Fuel up all demonstration vehicles

  • Accurate  ‘booking-out’ demonstration vehicles

  • Ensure all demonstration vehicles are available for test-drives

  • Report any possible damages to vehicles

  • Complete all vehicle sales files accurately

  • Submit vehicle sales files timeously

  • Complete vehicle sales debtor list

Attend weekly sales meetings

  • Discuss all current/potential vehicle sales

  • Discuss sales activities and closing ratios

  • Discuss weekly sales projections and targets.

  • Discuss CSI and SCSI results and potential action plans

  • Discuss potential marketing initiatives

Attend all relevant BMW SA training courses

  • Ensure timeous arrival for training courses

  • Ensure all pre-read work subsequent to the training course has been done

  • Engage in after-training briefing with relevant Sales Manger

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