BMW AFTERSALES MANAGER
As the world’s leading premium car brand, BMW is renowned for leading the way with its innovative designs and its customer loyalty. A key reason for this loyalty lies in the end to end BMW experience comprising of the sales process, ongoing service and through to the range of premium accessories and lifestyle products on offer.
As a BMW Aftersales Manager you will be responsible for the strategic planning and development of service, parts, accessories and lifestyle departments to ensure ongoing profitability.
Primarily your focus will be on activities within the dealership, looking for ways to maximise profitability across a range of departments. However you will also need to have an external focus, understanding what your competitors are offering and responding accordingly.
Responsibilities will include:
Developing and implementing a business plan to maximise revenue and customer satisfaction
Preparing marketing plans to ensure continued growth and attraction of new customers
Designing and introducing new initiatives to ensure customer loyalty
Analysing a range of KPI’s to ensure marketing strategies are accurately targeting key areas
Development and introduction of new processes within the Aftersales area
Development of staff training and succession plans
Working at a senior leadership level you will be an excellent communicator with the ability to influence your peers, and develop and lead the performance of a strong and cohesive team. You will have superior skills in analysing key performance indicators for areas of strength and weakness, and developing these insights to guide your activities and planning, and be able to communicate a clear plan of action to your team.
Specific Skills required
Due to the challenging nature of the role prior leadership experience in the automotive sector is essential
Proven track record of leading a team to exceed sales targets