The most innovative automotive brand in the world needs a dealer network that shares the same outlook and values and strives to be number one. How do we achieve this? Through the people we employ. 

In the new role as a BMW Genius you will be the figurehead of BMW’s ‘Modern Retailing’ initiative. As an expert you will promote our largest ever model range and transfer your enthusiasm for the BMW brand to our customers by providing exceptional customer service. Thereby you will strengthen our customers’ trust in the BMW brand and give them a feeling of being treated unique.

Responsibilities will include:

  • Informing customers on product specifications of all BMW products and features

  • Conducting the need analysis together with the customer

  • Keeping the product knowledge within the dealership at high level

  • Managing the test drive process

  • Supporting the Sales Advisor during the sales consultation

  • Being the main point of contact for the customer to answer questions about products incl. usage/functions


About you

Highly motivated and with strong enthusiasm for the BMW as well as a high affinity to technology you will enjoy going the extra mile for your customers. You will be a product and technology expert who enjoys learning about innovative technologies. To complement your extraordinary product knowledge, you will also need the people skills to be able to communicate everything you know to customers who might have very little understanding in the things you're so passionate about. With your strong interpersonal skills and your confident manner you will create a positive experience for your customers when visiting the dealership.


Specific Skills required


  • Working experience with customer contact

  • Must be a people’s person

  • Self-starter

  • Recent graduate ideal


Salary and Benefits

In return you will have the opportunity to meet fascinating people from a variety of backgrounds. You will have the opportunity to inspire people for the things you are enthusiast of. On top of that you will receive on-going training to develop your personality and improve your knowledge about the new products and features continuously. 

  • Generous base salary