As the world’s leading premium car brand, BMW is known worldwide for their outstanding customer service.  How do we achieve this?  Through employing people who understand innovative products and premium service. 

As a BMW Corporate Sales Manager you will be at the forefront of the automotive industry.

Reporting to the Dealer Principal you will be responsible for developing BMW’s corporate market share. Develop and maintain relationships with key corporate customers with the focus on achieving set sales and volume targets, ensuring high levels of customer satisfaction and maximising departmental profitability.


  • Grade 12

  • Minimum of 5 years’ experience in a retail / wholesale sales environment, preferably in the motor industry with corporate customers

  • Degree (University)

  • Business and project management techniques

  • Good knowledge of current MS Office and computer systems for mail, reporting and presentation purposes

  • Knowledge of Motor Industry Trends

Key Working Relationships:

  • Dealer Principal

  • Aftersales Manager

  • Service Manager

  • Customer Relationship Manager

  • BMW Genius

  • Corporate Clients

  • BMW Regional Managers

  • Leasing Companies

  • Hotel Industry Clients

  • SME Clients

  • Financial Institutions

Key Performance Areas:


  • Conducting Analysis of DAR

  • Conducting Car Park Analysis

  • Identifying Top 10 customers to target and creating Top 10 customer list

  • Creating a call sheet

Data Analysis

  • Fleet registration submitted

  • BMW Market Share (Car Park / Fleet Size)

  • Competitor Analysis / Intelligence

  • Total Cost of Ownership

  • Financial Solutions


  • (PowerPoint) Presentation to Corporate decision makers based on Data Analysis / Customer requirements

  • Presentation in terms of Product, Packages Offers, Value Propositions

  • Compiling Proposals


  • Determining target audience for marketing interventions

  • Planning & Organising Ride and Drives; Factory Tours; Track Days

  • New Product Launches

  • Product Placement

  • Corporate Days

  • Demos  / test drives

  • Actively pursuing networking activities

Vehicle Handover

  • Organising professional and timeous vehicle handover

  • Reporting of Sales Avenue

  • Liaising with BMW Genius when required

Relationship Management

  • Planned visits to existing customers

  • CRM Management – birthday / anniversary calls etc.

  • Frequent communication with customers ito. New product launches, new features, ventures etc.

  • Invitation to exclusive BMW events for top customers, i.e. polo, awards dinner etc.

  • Involvement in Corporate Wellness Days

  • Customer education days, i.e., optimal driving positions, safety, anti-hijack courses etc.



  • Attending 18 Month BMW Training Programme ( 3 days a month for the first 18 months)

  • Attending specialised fleet training included in 18 Month BMW Training Programme

  • Ongoing coaching / training from Regional Management

  • Attending annual corporate sales conference to discuss new market trends and reflect on lessons learned and knowledge sharing